Browsing Category : In Depth

Student Affairs: Innovation Meets Experience


Recently, my colleague Haider Ali shared an insightful piece on why missions matter for businesses of all shapes and sizes. As a mission driven student affairs professional, this was clearly something that sat close to his heart and mind. It got me thinking about what’s close to mine. Firstly, I would like to preface this piece by saying that I…

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Lighthouse Mission

Missions Matter.


When I was completing my MBA, one of the most common questions put forward by professors and business leaders was: “What is the mission of X company/business?” Innocuous as the question was, the most widely provided – and accepted – answers were always the same: “To maximize shareholder value.” “To make money.” “To increase sales + revenues.” I decided that…

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